Resource Center

Comcast – How We Collect Preferences

Type: Videos

Topic: Industry Insights

Thompson Reuters – What Surprised Us About Preferences

Type: Videos

Topic: Industry Insights

SiriusXM – Implementation Challenges

Type: Videos

Topic: Industry Insights

Thompson Reuters – Our Perspective On Data Stewardship

Type: Videos

Topic: Industry Insights

Thompson Reuters – Why We Prioritized Preference Management

Type: Videos

Topic: Industry Insights

Thompson Reuters – Implementation Challenges

Type: Videos

Topic: Industry Insights

SiriusXM – Why We Needed a Preference Management Partner

Type: Videos

Topic: Industry Insights

How To Manage Customer Communications Across The Enterprise

Type: Videos

Topic: Customer Experience

Do You Know How to Drive Your ESP?

Type: Articles

Topic: Implementation

Defining Meaningful Metrics – Hard & Soft KPIs

Type: Videos

Topic: Implementation

Analysis of Preference Collection and Management

Type: Videos

Topic: Implementation

The Dark Side Of Marketing Technology

Type: Articles

Topic: Implementation

SiriusXM – Why We Are Implementing a Preference Center

Type: Videos

Topic: Industry Insights

How Preference Management Should Look Inside the Enterprise

Type: Articles

Topic: Implementation

What Is The Importance Of An Opt-Down Strategy?

Type: Videos

Topic: Customer Experience

How to Learn What Customers Really Want

Type: Videos

Topic: Basics

Gain a Global View of Customer Communications

Type: Videos

Topic: Implementation

Why You Should Collect Preferences From Prospects

Type: Videos

Topic: Basics

PossibleNOW Included in Independent Report on Top Emerging Technologies for B2C Marketers

Type: Press

What is the Difference Between Preference and Profile?

Type: Videos

Topic: Basics