Resource Center

• Modern Day Management of Customer Relationships

  Type: Videos

  Topic: Zero-Party Data

• The Road Ahead

  Type: Videos

  Topic: Zero-Party Data

• Using Customer Data For Targeted Marketing

  Type: Webinars

  Topic: Zero-Party Data

• Progressive Profiling Strategies for Increased Customer Engagement

  Type: Webinars

  Topic: Zero-Party Data

• Fostering Internal Consensus

  Type: Videos

  Topic: Zero-Party Data

• Moving from Discussion to Action

  Type: Videos

  Topic: Zero-Party Data

• Preparing for Success

  Type: Videos

  Topic: Zero-Party Data

• Targeted Introduction – Preference Management

  Type: Videos

  Topic: Zero-Party Data

• Expanding to Multiple Touchpoints

  Type: Videos

  Topic: Zero-Party Data

• Centralizing Data

  Type: Videos

  Topic: Zero-Party Data

• Tracking Results and Proving ROI

  Type: Videos

  Topic: Zero-Party Data

• Definition of Preferences and the Collection Process

  Type: Videos

  Topic: Zero-Party Data

• How Customers Reveal Preferences

  Type: Videos

  Topic: Zero-Party Data

• Course-Correcting from Early Implementation

  Type: Videos

  Topic: Zero-Party Data

• Conclusion

  Type: Videos

  Topic: Zero-Party Data

• Design and Functionality of Collection Interfaces

  Type: Videos

  Topic: Zero-Party Data

• From Implementation to Improvement

  Type: Videos

  Topic: Zero-Party Data

• When Should You Collect Customer Preferences?

  Type: Videos

  Topic: Zero-Party Data

• In A Flash: Micro-Moments Can Transform Brands Into Mind Readers

  Type: Articles

  Topic: Zero-Party Data

• Oracle Modern Marketing Experience 2015

  Type: Videos

  Topic: Industry Insights