A new webinar is live in our Resource Center – “The ROI of Big Data: Winning Big by Thinking Small.”
Curious? We find that a lot of brands are trying to figure out how they can leverage data being collected on customers and prospects, yet big data itself doesn’t often provide granular details for useful personalization of content. True ROI is to think small – consider the individual and give them a voice in the experience and conversation with your company. By focusing on the individual, we are able to highlight the ways that customer-provided data is the key to unlocking big data investments.
In this webinar, Eric Holtzclaw, Chief Strategist at PossibleNOW, will talk through defining big data, the dangers of using big data in decision-making, how to ensure your data is valid, the importance of small data in marketing, and including your customer in data interpretations.
Stepping away from big data and instead focusing on the customer herself will provide you with value, loyalty and direction for investment. Grab a cup of coffee and see what Eric has to say in this insightful webinar.