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Original Article: TotalRetail

Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured in the report!

Click Here to view Total Retail’s Top 50 Tips of 2022 report!

– Or – 

Click Here to view the featured article by Jeff Jarvis entitled, “Zero-Party Data Management is Needed to Protect Consumer Privacy.”

 

Original Article: Venture Beat

by Scott Frey, founder, president and CEO of PossibleNOW

Direct-to-consumer businesses that previously relied heavily on Facebook (now Meta) as a way to target and advertise via social media are now starting to realize the perils that resulted from privacy policy changes instituted by Apple. These changes have upended the digital advertising strategy for hundreds of thousands of businesses and forced these companies to find new paths to their coveted customers.

Some brands have remained loyal to Facebook and Instagram, but many others are making sharp pivots to embrace more zero-party data and first-party data while turning to new social platforms for marketing based on one-to-one connections, such as TikTok.

Social media marketing: What changed with Apple?

Apple, maker of the iPhone and iPad, has changed the way it handles its users’ privacy. Specifically, it now gives customers enhanced control over privacy settings, giving them more say over which of their personal data is provided to brands.

Ads driven by Big Data have helped companies target people on social platforms such as Meta and Instagram, platforms that in the past could deliver messages to users who possess characteristics that indicate the messages and offers are likely to be of interest.

Of course, Big Data is the process of purchasing data from a third-party provider — collecting online activity, purchase history, social media content and more to identify people who are potentially interested in what companies have to offer.

How are brands of every size changing their marketing?

But today Apple’s privacy changes have made this process more difficult, driving more companies to seek alternate channels for delivering their marketing messages. Aside from privacy, this pivot isn’t all bad news for companies since these Big Data-driven ads were based on outdated or inaccurate data.

As a result, a growing cadre of brands are taking a more community-driven approach to building relationships and producing their own content on social platforms and blogs, while also working with smaller-scale influencers and returning to other “traditional” forms of marketing such as direct mail and email. These brands feel that engaging more with consumers on social media through direct messages is almost the opposite of the large-scale targeting of consumers they had previously employed via third-party lists. By taking a more one-on-one approach to each individual customer, they can make a more lasting impression.

This pivot has helped companies leverage zero-party data, which is information a customer freely and intentionally shares with a brand they trust. It can include personal insights like preferences, feedback, profile information, interests, consent, and purchase intent.

The result is more trust, empowerment and data control

This step is in the right direction in that customers should be more in control of their data. The benefits of using zero-party data are that:

  • It is unique to the brand and no other brand has the same data.
  • It is the ultimate source of truth in that the customer offers up their own insight, rather than the brand making assumptions based on big data.
  • It is relationship-based so it relies on a higher level of trust with the customer, which means the company must be transparent about its use of the data and the relationship must be mutually beneficial.

Every communication across the customer life cycle (prospect, purchase, registration, customer service) creates a wealth of potential for collecting zero-party data. For example, you can send customers a survey to better understand their unique perspectives on the company, products or services. You can build a quiz into your welcome email, which can be both engaging and insightful. You can send a text message shortly after a customer makes a purchase, and be a little creative in enticing consumers to share data and to set yourself apart from others. Many companies today are also using pop-ups on their websites that ask a few engaging questions, with the promise of providing something of value in return for users’ time.

Even B2B-focused companies are seeing changes to the way they’ve been marketing. The FTC is currently reviewing whether to continue its Telemarketing Sales Rule business-to-business exception, which if discontinued means B2B-focused companies would no longer be able to use telemarketing as the government cracks down on telemarketing abuse. This change would mean B2B companies too would need to identify new ways of marketing, such as zero-party data approaches.

The changes implemented by Apple have made Meta and Instagram less appealing as marketing channels. This has made zero-party data and new social platforms and engagement through blogs and traditional marketing even more valuable. Brands that head in this direction and embrace new opportunities for marketing and consumer engagement will see great benefits in the years ahead.

Zero-Party Data Definition And Comparison To First And Third-Party Data

Those working in the world of marketing are becoming increasingly aware of the term zero-party data and its implications. Many experts consider a zero-party data strategy to be crucial in driving personalization efforts and understanding purchase intentions in the future of marketing. If you’re wondering what zero-party data is, how it compares to other types of customer data, and why collecting zero-party data is crucial, you have come to the right place. 

To properly understand what zero-party data is, it is important to understand what first and third-party data are beforehand.

First-Party Data 

First-party data is a type of customer data that is directly collected from customers of a business or audiences of a platform. This customer data comes in many forms. Some examples of first-party data would be customer purchases (including the amount or frequency of purchases), demographics, and more. This consumer data is collected through customer behavior on websites, purchases, and interactions the customer may have with support or marketing programs.

Regarding the quality of collected data, first-party data is often valued highly. As it is collected directly from consumers of a business, it is higher in quality, typically accurate, and always relevant concerning the company.

First-party data collection is a fairly straightforward process. A business’s customer-related systems often collect this necessary information. This issue that comes with first-party data collection comes when looking at the different ways that companies store, analyze, and interpret this consumer data. Depending on which processes are used, inconsistency issues can arise, potentially putting the company at risk of violating data privacy regulations.

Third-Party Data

Third-party data refers to consumer data that is acquired from a data aggregator. Data aggregators gather consumer data from other companies and compile it into one massive database rather than collecting it directly from targeted demographics. Because this data is often collected from many different sources, issues of inconsistency are probable as these consumer data sources can have a wide range in size and audience.

Typically, third-party data is purchased through a DSP (also known as a demand-side platform) or a DMP (a data management platform) for advertising purposes. Some examples of third-party data marketplaces include Google, Nielsen, and Acxiom.

An organization may want to purchase third-party data for several different reasons:

  • To help a company reach a more broad audience in terms of advertising and marketing efforts
  • To improve audience targeting by combining third-party data with first-party data

The main issue with purchasing third-party data is that a business usually does not know where the consumer data comes from, meaning that accuracy and reliability are much harder to ensure than with first-party data.

Definition Of Zero-Party Data

Zero-party data is a term coined by Forrester Research and specifically refers to explicit data. Their definition of zero-party data is:

“Zero-party data is that which a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize [them].” ¹

In more simple terms, customers supply the data to the business without being asked.

Why Is Zero-Party Data Important?

Very quickly, zero-party data has become the new buzzword in the world of marketing and digital advertising. In contrast to third-party data that aggregators collect, sometimes with third-party cookies and other ethically ambiguous techniques, zero-party data is collected directly from consumers of a business. When you collect data directly, not only is it more ethical, but it is also often less expensive.

Zero-party data marketing found its footing at the same point in time that other issues in the data collection world commonly associated with third-party data (such as cookies and browsing history) became more widespread and known to the public.

As general data protection regulations continue to become more stringent and more companies like Apple and Google offer users data privacy protections, companies have a need for a new alternative.

As consumers of today often expect more personalized experiences from the businesses they shop at, both online and in-person, behavioral data collection has adapted to meet their needs better. When properly implemented, a zero-party data strategy and marketing creates a way for businesses to treat each customer individually and personalize their experience with each company, further developing a better sense of customer loyalty and an enhanced experience.

How To Collect Zero-Party Data

The Difference Between Zero-Party Data And First-Party Data

With first-party data, the information collected is associated with a customer and how they interact with a business through its own channels. For example, how often the customer visits a website and makes purchases, the dollar amount of those purchases, etc. A few channels that a business may use to collect first-party data could be:

  • Business website or app analytics
  • Social media profiles/interactions with customer profiles
  • Subscription-based emails

First-party data is data inferred about the customer, while zero-party data is data the customer explicitly tells the company.

Examples of zero-party data include communication preferences, purchase intentions, products or topics of interest, and so on. The best way for a business to collect zero-party data is to ask a customer for specific information in exchange for a service or something else that would be of value to the customer. An example could be asking a person to complete customer surveys, where they provide feedback in exchange for the chance to win gift cards, discounts, prizes, etc.

The Difference Between Zero-Party Data And Third-Party Data

Third-party data is typically purchased from organizations and sources that are unrelated to the company. For example, a consumer’s demographics or their online behaviors that are unrelated or only partially related to the business’s website. A few ways that a company may collect third-party data could be:

  • Purchasing the data from a DMP (data management platform) 
  • Purchasing the data from a DSP (demand-side platform)

For example, a third-party data provider might pay publishers to let it collect information about their visitors and use it to piece together detailed profiles about users’ tastes and behaviors as they move across various websites. This information can then be sold to advertisers to help them target their ad buys.

Examples of zero-party data include communication preference center data, purchase intentions, products or topics of interest, and so on. The best way for a business to collect zero-party data is to ask a customer for specific information in exchange for a service or something else that would be of value to the customer. An example could be asking a customer to complete a feedback survey in exchange for the chance to win a gift card.

The critical difference with third-party data is that the consumer data is collected and consolidated by other parties, unrelated to the customer or the company. Zero-party data is collected through direct interaction with the customer instead.

How To Use Zero-Party Data

In most scenarios, zero-party data is collected by the company looking to use it. It is collected using specific content, surveys, and other questionnaires. Zero-party data often consists of data points like information from customer preference centers, purchase intent, and more.

Ad Campaigns

Use zero-party data to create a more enhanced experience for your customers during ad campaigns. When zero-party data is used in an ad campaign, the company can more easily distinguish between a customer and a potential customer, allowing for different campaigns for each. Considering that customers and potential customers have different levels of loyalty to any particular brand, having different campaigns for each can be a great way to convert prospective consumers into current consumers.

Personalization

When communicating with customers for marketing, sales, or support efforts, the company can use zero-party data to make the customer’s experience tailored to them. For example, If you have data that shows a certain group of consumers are more likely to make purchases quickly, they can receive promotional material that caters to those traits.

Long-Term Relationships

As the company provides more curated content and experiences to the customer, the customer is more likely to continue to share zero-party data. An ongoing mutually beneficial exchange occurs, where both company and customer receive value throughout their interactions.

All Of The Different “Party Data” Types Summarized

Zero-Party Data

Zero-party data is shared directly from a customer to a brand. Examples of zero-party data include quizzes, surveys, social media polls, etc.

First-Party Data

First-party data is collected by a brand based on customer interactions. Examples of first-party data include browning history, purchase history, length of the customer-brand relationship, etc.

Second-Party Data

Second-party data is a term for first-party data collected by one brand and then used by another. Typically with a second-party data value exchange, brands sign contractual agreements before any data is shared.

Third-Party Data

Third-party data is data that has been collected from sources outside of the brand, like data aggregators. Examples of third-party data include location, age, address, income, etc.

The Future Of Zero-Party Data

Zero-party data collection is something in the marketing world that can be extremely beneficial. With zero-party data, a company gains insights about their current customers and potential future customers. Unlike older methods of data collection like cookies and trackers, zero-party data is collected entirely ethically as consumers willingly share the information themselves.

As rules and legislation seem to change frequently around data collection, having a source of data that is willingly shared by customers is imperative for businesses looking to place themselves in the best possible position to run effective and efficient advertising campaigns and customer outreach strategies. As the need for data by companies only continues to grow, the uses that can come from collecting zero-party data will continue to expand as well.

A consent  management platform (CMP) is a tool that keeps your company,  website or application compliant with consent regulations such as the EU’s General Data Protection Regulation (GDPR). A CMP accomplishes this by asking users for permission to collect and use their data. The collected data can serve various purposes, including the creation of advertising or marketing campaigns.

Industries That Use CMPs

Any organization that sends communications or that performs data collection will benefit from using a consent management platform (CMP). That’s because failure to adhere to the data consent rules of the data owner’s country can lead to financial penalties. Governments with the most stringent user consent regulations are EU countries, the U.S., U.K., and Canada.

At PossibleNOW, our consent management platform is compliant with every relevant international and state law and is customizable to suit your organization’s needs. You can count on it to keep your operations legal, regardless of your website’s traffic origin. It was built with compliance-by-design, so that as regulations change and evolve, you’ll remain compliant.

Purpose of a Consent Management Platform

A consent management platform (CMP) makes it easier to collect and manage consents from a site’s users. The software works by informing a user of the type of personal data it intends to gather and indicate the purpose of collecting the data. The user can then agree or disagree to share the requested information.

Aside from collecting user information, the tool manages data subjects’ requests. Considering that consent collection and processing requirements vary between national governments–and even states or provinces within nations–having a CMP can save money and time for your company.

For example, if your organization operates in several jurisdictions, a CMP will identify the appropriate levels of jurisdictional regulations for each user’s location. It will then apply the pertinent regulations to collecting and managing consents within that region.

By choosing PossibleNOW’s consent management platform, you can achieve the following:

  • Simplify collecting user consent
  • Customize consent pop-ups and widgets
  • Collect consents at the right customer touchpoint
  • Provide users with options to modify consents
  • Keep a record of collected data.

Keeping a record of collected data is useful for compliance audits, a necessary component of compliance with GDPR and other regulations. To pass the audit, a company must prove it obtained consent lawfully before collecting user data. To prove that, it must show the:

  • User’s name, email address, or other identifiers
  • A timestamp of when the company received the consent
  • A list of what the user consented to
  • Details if the user changed or withdrew consent, and when

Contact PossibleNOW today to discuss adopting our consent management platform that will streamline your processes and offer a personalized customer experience.

When to Implement a CMP?

If your website performs any of the following, you need a consent management platform:

  • Use of visitors’ personal data: Using the information of visitors to personalize ads, content, or create marketing campaigns.
  • Decision-making automation: Running a user’s data through an algorithm to make decisions about that user–for example, using personal information to decide whether to grant a user a permit or reward.
  • Transfer of data overseas: Collecting data from users in other countries–for example, an American site that collects and processes the data of EU citizens.
  • Use of special categories of data: Collecting and using personal or demographic information, such as race, religious belief, biometric data, political opinions, and the like.

As long as collecting and using personal data is part of your operations, you will need a CMP. Without one, your company could face serious fines for mishandling user consent and data.

What Laws Govern Consent Management?

There are several state and federal laws that govern data privacy and usage. For example, within the U.S., several states have their own data privacy laws, such as California’s Consumer Privacy Act (CCPA).

Internationally, the most stringent data law is the General Data Protection Regulation (GDPR), which protects the data of EU residents. The law governs how organizations operating within the European Union (EU) gather and use data. Its regulations also cover organizations outside the EU that transact with EU residents.

The GDPR states that a company or organization must have a legal reason to collect and process the data of EU residents. The legal basis may be:

  • The user gives consent to the data processing
  • Data processing is required to fulfill a contract with the information’s owner
  • Processing a user’s data may save a life
  • The entity has a legal obligation to process the data
  • The entity if performing data processing to complete an official function or task that serves the public’s interest
  • The entity has a legitimate reason to process a user’s personal data.

The GDPR also specifies the proper way to obtain a user’s consent. For consent to be valid, it must be:

  • Freely given: That means the data owner was not in any way forced to give consent.
  • Specific: The consent must cover the specific purpose for the data collection and processing. If there are multiple purposes, the company must seek consent for each purpose.
  • Informed: The data owner must know who is collecting the data and the purpose of the data processing. The company must also notify the data subject that he or she may withdraw consent at any time.
  • Unambiguous: The indication of consent must be clear and easily understood.

To remain GDPR compliant, the company seeking consent must be transparent throughout the entire process of seeking and collecting consent. 

However, considering how many visitors some websites receive a day, carrying out this process can be painstaking and resource-consuming. With a third-party consent management software (CMP), the consent-collection process becomes streamlined to allow the company to meet regulatory requirements more efficiently.

The Difference Between Consent Management and Preference Management

For many years, businesses took advantage of smartphones, social media, and other technological advancements to gather data, with or without consumer consent. Many organizations unethically profited from the practice, with some even selling customers’ data to unscrupulous parties.

With the arrival over the last couple of years of laws like the GDPR and CCPA (California Consumer Privacy Act), companies have no choice but to change their ways. The laws compel companies to give customers the power to decide how much of their data businesses can access. Failure to comply can lead to significant financial penalties and brand damage. Since customers have a choice in which companies they do business with, being viewed as a trustworthy organization that honors customer data protection rights is increasingly important.

But many companies that don’t use preference and consent management platforms are struggling to cope with the new status quo.

A consent management platform ensures that your website adheres to GDPR stipulations regarding collecting customer data. According to the GDPR, customers must give consent before a company can collect their data. The platform automates the consent management process, ensuring that you can gather data faster and without risking breaching GDPR rules.

On the other hand, a preference management platform lets you communicate with customers in the manner they prefer. By letting customers choose when and how they receive your company’s promotions and notifications, your company remains GDPR compliant and increases customer retention and customer loyalty. When customers feel their voice is being heard, they feel valued and are more inclined to continue to engage with your business, building lifetime ROI and deeper customer interactions.

Without a preference and consent management platform, your organization stands the risk of appearing unethical, receiving fines, and losing customer engagement. However, using them builds your brand’s reputation as transparent and trustworthy, providing a better customer experience and creating a positive cycle of happy customers who return, enabling a foundation of trust that enriches your relationships with your customers. 

Why Choose Our Consent Management Platform?

PossibleNOW provides innovative consumer regulatory compliance and consent management solutions. Our experience serving some of the most recognizable global brands puts us in a unique position to help your business improve its customer information gathering and processing.

Unlike other solutions, our consent management platform is a comprehensive tool that is more than a band-aid offering. Its versatility covers all aspects of consent gathering to keep your company 100% compliant at all times, with the flexibility of “compliance-by-design” – meaning that we design our platforms in a way that evolves as compliance regulations evolve.

Avoid falling short of consent collection and processing standards by choosing MyPreferences – our state-of-the-art consent management platform.

The platform keeps your operations compliant with the ever-changing regulations that cover consent management, including the GDPR and CCPA. The user-friendly solution offers multiple configuration options to suit your unique consent management requirements.

Through MyPreferences, take advantage of best practices to prevent not only fines and penalties but also improve customer experience and your company’s performance. The tool is suitable for businesses across industries and can enhance consent and data collection and processing at all levels of your organization.

To ensure that you get the best results, our experts at PossibleNOW are on hand to provide all the support you need to use our platform to your advantage. Our compliance experts have years of experience working with various organizations on hundreds of use cases. You can count on them to optimize consent collection for your organization in every way that matters.

Contact us today for a firsthand experience of what our consent management platform and experts can do for you.

MyPreferences Features

Integrate our consent management platform to experience the following industry-leading features:

  • Robust configuration control: Your company will gain more comprehensive control over consent segmentation and other configurations to tailor the platform to achieve your exact goals.
  • Multilingual capabilities: Many platforms only offer language options for a few regions. For global brands that interact with consumers all over the world, MyPreferences lets you customize consent language to match the location of your users, customer type, and more.
  • Expression of consent: MyPreferences provides convenient options for setting up express consent on your website, such as one-click checkboxes.
  • Use of pseudonymous IDs: When storing consent details, MyPreferences uses pseudonym IDs to protect the privacy of your users.
  • One-click consent revocation options: The GDPR stipulates that users must give consent and have options to withdraw consents at any time. With MyPreferences, users can revoke either all consents or specific ones with a click.
  • Audit Readiness: MyPreferences maintains a detailed history of consent text, date, time, source, and more. Having quick access to such information ensures that you are always ready for any compliance audit.

With all these features, PossibleNOW’s CMP provides the configurability and functionality needed to meet the complex needs of large multinational companies.

Get Started With Our Quick Start Program

To quickly launch a CMP that ensures full compliance with every relevant regulation, all you need is our Consent Quick Start Program. It is a ready-to-use solution that provides quick deployment for immediate compliance with GDPR and other consent collection directives.

The platform is configurable to meet your organization’s unique consent collection and management requirements. Other benefits of the tool are its ability to:

  • Capture and correct consents at all levels
  • Maintain consent disclosure language and other history details

It also features a user-friendly editor for composing consent pop-up messages that match your website’s design.

Are you ready for a consent management platform that guarantees your organization’s performance, compliance, and efficiency? Contact us at PossibleNOW today to schedule a consultation.

The Telephone Consumer Protection Act (TCPA) is one of the most significant pieces of consumer privacy legislation ever enacted.

The TCPA gives everyday consumers relief from harassing and unregulated telemarking communications. However, since many businesses still rely on phone calls and text messages in their marketing efforts, maintaining compliance can be challenging.

To stay compliant with TCPA law and avoid hefty fines associated with violations, it’s important to understand what the Telephone Consumer Protection Act is.

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Overview of the Telephone Consumer Protection Act

The TCPA was signed into law by President George H.W. Bush in 1991 in response to a dramatic increase in unwanted telemarketing phone calls and faxes. More than three decades later, the TCPA remains the foundation of federal telemarketing regulations. The Rules and Regulations Implementing the TCPA set some key guidelines for appropriate telemarketing practices including:

  • Limiting the use of pre-recorded messages and automatic telephone dialing systems (ATDS)
  • Restrictions on automated phone equipment 
  • Maintenance of Do Not Call lists

However, the TCPA has not remained static since 1991. Several revisions have been made to the law in the interest of consumer privacy as technology advances.

History and Development of the TCPA

Large-scale outbound calling campaigns became a highly successful marketing strategy in the 1980s. Call centers using ATDSs experienced a boom in popularity as preferred telemarketing channels.

However, every day American consumers became increasingly frustrated with the volume of unsolicited sales calls and faxes they received. In response, the United States Congress enacted the TCPA to protect consumer privacy in 1991.

In accordance with the TCPA, the Federal Communications Commission (FCC) initially required companies to build and maintain their own do-not-call database. In 2003, the Federal Trade Commission (FTC) created the National Do Not Call Registry to prohibit unwanted telemarketing communications.

Collections businesses were reigned in from making harassing phone calls in the Fair Debt Collection Practices Act of 2010. And in 2015, major revisions were made to the TCPA to further restrict harassing telemarketing practices and protect consumer rights.

Some key provisions of the 2015 TCPA revisions include:

  • Telephone service providers can offer to block robocalls 
  • Restriction of automated dialing to wireless phones without consent
  • Consumer right to revoke consent to receive calls at any time

Updates and Trends with the TCPA

Since its inception, there have been numerous court decisions related to the TCPA. Perhaps the most significant of recent decisions is Facebook v. Deguid which was related to the definition and function of autodialers to send unsolicited text messages.

But beyond these court cases, there have been a few major updates to the TCPA. In 2013, a revision was made to officially prohibit any pre-recorded voice messages made to landline phones for telemarketing purposes without permission.

And in 2015, the Federal Communications Commission released a Declaratory Ruling and Order to address clarity concerns on how the FCC interprets and enforces TCPA law. Updates were made to accommodate new telecommunications technologies. Clear definitions of an autodialer, SMS texts, reassigned phone numbers, revoking prior express consent, and other crucial terminologies were introduced.

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TCPA Risks

In today’s constantly evolving communications landscape, complying with TCPA law can be challenging. There are a few main risks that modern businesses face.

Data Accuracy

Marketing data acquired from lead generators and outside lists can be inaccurate. False contact information often leads to violations.

Reassigned Numbers

As more and more consumers adopt cellular telephone technology, phone numbers are continuously dropped and reassigned. Contacting a reassigned phone number risks TCPA violation.

Do Not Call Violations

Do not call (DNC) compliance is becoming more important following the decision of the Supreme Court in Facebook v Duguid. Increased telemarketing regulations on the state level elevate the risk of DNC violations.

How the National Do Not Call Registry Is Involved

The TCPA granted power to the FTC and FCC to create a national do not call list. While it took more than a decade to actually establish this do not call database, it has become a cornerstone of TCPA law.

The National Do Not Call Registry is used to prohibit businesses from calling restricted phone numbers. Before making any sales calls, telemarketers must comply with the do not call request and ensure that no calls are made to phone numbers listed on the National Do Not Call Registry. However, certain types of telemarketing are allowed, such as:

  • Tax-Exempt Nonprofit Organizations and Charities
  • Political Organizations
  • Telephone Surveys

Who Does the TCPA Apply to?

The TCPA applies to any individual, business organization, or other such entity that uses telephone communications for marketing or solicitation purposes. This includes:

  • Voice Calls
  • SMS Text Messages
  • Faxes
  • VoIP Calls

The law applies not only to those responsible for conducting communications, such as call center employees or other third-party agents, but also places liability on the entities responsible for developing calling campaigns. 

How is the TCPA Enforced?

The TCPA is enforced in a variety of ways. Private citizens may bring individual lawsuits and class actions against entities that violate regulations. Penalties can amount to $500 or more per violation and $1500 for willful TCPA violations. These fines can amass quickly, and it’s not unusual for settlements in TCPA class actions to reach millions of dollars.

More broadly, government agencies like the FCC and FTC are responsible for enforcing TCPA compliance. At least 151 enforcement actions against telemarketers have been taken by the FTC alone, resulting in over $178 million in civil penalties and $112 million in restitution or disgorgement.

Why the TCPA Is Important for You

The TCPA is important for both everyday consumers and businesses conducting telemarketing campaigns. For consumers, it means relief from harassing telecommunications, freeing up their personal phone lines for essential communications.

For businesses, it means making efforts to comply with TCPA regulations in order to avoid costly fines and litigation.

The primary frustration with automated telemarketing communications to consumers is certainly the persistence of unwanted calls. It can be incredibly disappointing, if not outright annoying, to answer the phone expecting a personal conversation but instead hear an automated marketing recording. But beyond personal frustrations, a high volume of telemarketing calls can have real consequences to the private communications of American consumers.

An overabundance of telemarketing calls can decrease trust in phone communications, making consumers less likely to answer calls overall. This can be highly detrimental in emergency situations where individuals need to be contacted immediately but instead ignore their ringing phone. Pre-recorded calls can also tie up phone lines when emergency services are trying to contact certain individuals.

Concerns such as this were the impetus behind introducing and eventually passing the TCPA in 1991. And as important as the TCPA is to consumers, it’s doubly important for businesses.

The TCPA is important because it sets guidelines for appropriate telephone solicitations. Regulatory compliance is essential for any organization interested in implementing telemarketing campaigns. Failure to comply can result in serious fines of between $500 and $1500 per violation. In some cases, these fines are incurred per call, which can amass to a crippling sum for negligent telemarketers.

The good news is that savvy telemarketers can avoid risks by staying compliant with established regulations.

Compliance with TCPA

Compliance with TCPA involves adhering to a few particular provisions.

Restricted Call Times

Calls can only be made to residential consumers between the hours of 8 AM and 9 PM in the consumer’s time zone.

Automatic Telephone Dialing Systems (ATDS)

Autodialed telecommunications to consumers who might be charged for the telephone call without prior express written consent are prohibited.

Need for Identification

Callers must provide accurate contact information including their name, company, and telephone number or address.

Internal DNC List

Telemarketers are expected to keep an updated list of consumers who do not want to be contacted via phone call or text.

Robocall Restrictions

Use of artificial or prerecorded voice messages is prohibited in landline or wireless communications without prior express written consent

National Do Not Call Registry

Telemarketers are expected to observe do not call rules and respect the privacy of phone numbers listed on the National Do Not Call Registry.

About PossibleNow

PossibleNow helps companies like yours handle multi-channel direct marketing compliance. Through our trusted technology platform DNCSolution, we mitigate the risk of violating Do Not Contact regulations such as TCPA, CANSPAM, and CASL.

Our team’s strategic thinking and expertise will deliver holistic solutions to your regulatory compliance needs. Backed by world-class infrastructure, application training, and customer support, you can trust PossibleNow to deliver the results you want from your communication programs.

FAQs

What does the TCPA prohibit?

The TCPA restricts telephone solicitations including regulations for call times, automated calls, artificial or prerecorded voice messages, and text messages.

What does TCPA mean?

TCPA stands for “Telephone Consumer Protection Act.” The law was introduced to protect consumers from unwanted phone calls and other telecommunications.

What are the TCPA requirements?

TCPA compliance requirements include observing call time restrictions, identification requirements, avoiding numbers listed on the National Do Not Call Registry and internal DNC lists, and refraining from use of robocalls or ATDS.

What calls are covered under TCPA?

Calls made by any individual, business organization, or other such entity that uses telephone communications for marketing or solicitation purposes are covered under TCPA.

What Is the Do Not Call (DNC) Registry?

The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies for sales or telemarketing purposes.

In 1991 the United States government passed the Telephone Consumer Protection Act, known as the TCPA, in response to rising telemarketing calls. This act, along with the CAN-SPAM Act and the Canadian Anti-Spam Legislation, make it illegal for companies to contact anyone listed on the DNC registry. This legislation allows the FTC to level significant fines against any telemarketing companies circumventing the TCPA and associated laws.

What Is DNC Scrubbing?

DNC scrubbing is the crucial process of removing all name and contact information that appears on the DNC registry from your company calling lists and databases. Using a DNC scrubber keeps your business compliant with federal requirements and ensures there are no accidental violations from your company to numbers you do not have an established business relationship with. Because DNC-registered information will regularly make its way into your contact lists, it is essential to regularly check for violations.

How to Scrub the Do Not Call List

DNC scrubbing can be done by cross-checking your company’s call list with the Do Not Call phone numbers database. Any numbers and names that appear on both lists should be removed by a DNC scrubber, leaving you with a call list that is now in compliance with the DNC laws.

Procedures for DNC Scrubbing

Scrubbing your lists should be performed at least once a month. Federal regulations mandate that lists should be checked for DNC compliance a minimum of every 31 days to avoid fines. Proper DNC scrubbing should ensure no calls are sent to any phone numbers on the DNC list after 31 days of registering.

DNC List Registrations

DNC list registrations are constantly growing and changing, so staying on top of the most accurate information is vital. It is possible for your company to access the DNC list in order to scrub your call database. This costs a fee charged by area code, and data access can cost upwards of $18,000.

 DNC Scrubbing State Regulations

In addition to the national do not call registry, several states maintain their own DNC lists, which must also be cross-checked against company call databases for compliance. These states include:

  • Colorado
  • Florida
  • Indiana
  • Louisiana
  • Massachusetts
  • Mississippi
  • Missouri
  • Oklahoma
  • Pennsylvania
  • Tennessee
  • Texas
  • Wyoming 

Benefits of DNC Scrubbing

The benefits of DNC scrubbing and TCPA compliance are immense.

Firstly, consumers will have low trust in your business if they receive a call from you despite being on the registry. The last thing you want to do when contacting a potential customer is get off on the wrong foot before you’ve even dialed the phone. They may not see your company as a legitimate business if you try to skirt this law. Beyond the integrity and public relations damage your business faces, there are very concrete consequences to being out of compliance with registry rules.

The FTC is not lax when it comes to enforcing these regulations. Companies who call numbers on the DNC list can be fined up to $41,484 per call. This adds up to astronomical costs when rules are regularly violated. The FTC has reported over $1 billion in fines collected from out-of-compliance companies, and the number grows every day.

How PossibleNow Can Help You

PossibleNow offers DNC scrubbing software that makes staying TCPA compliant easy. We compare your company’s call list with current DNC registry data and scrub any registered numbers before they can cause a problem. You can be confident your company is always in compliance without having to cross-reference all of the national and state databases.

DNC Scrubbing for Your Business

As technology and communication methods constantly grow, we help you keep track of consent and contact regulations for phone, email, text, and other methods. PossibleNow also manages opt-in and opt-out information, prior express written consent, and information to make sure you aren’t losing any interested potential clients in your quest to stay compliant.

DNC Scrubbing Online

With a small monthly fee and a team of experts who understand how to make the most of your contacts and leads without risking noncompliance, PossibleNow is the ideal solution for your company’s DNC scrubbing needs. We offer easy online management that does the heavy lifting for you, so you are free to focus on your goals.

FAQs

How do you scrub a list against DNC?

In order to scrub a list against DNC, you must have access to all relevant area code data from the DNC registry. Once you have paid the national DNC registry and all pertinent state registries to access this data, you must cross-check the information against your company’s call list. Any numbers on your call list appearing in the DNC registry must be scrubbed so that you don’t contact any clients outside FTC law.

How often must you scrub files in the DNC scrubbing tool?

The FTC requires companies to scrub their call lists every 31 days minimum. This means if you don’t have a service managing your DNC scrubbing, you’ll need to pull all relevant data from the national and state registries and cross-check it against your call list once a month at minimum to avoid hefty fines.

When a telemarketer scrubs a phone list, what does he or she do?

When a telemarketer or other company scrubs their phone list, they delete any information that is registered with the DNC database. Pulling any numbers that have been registered in the national or state database keeps phone call lists compliant with FTC regulations.

Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without the consent of data subjects.

A company faces significant fines by not adhering to the provisions of these and other relevant legislation. For example, in 2019, France fined Google €50 million for breaching GDPR policies.

To manage the collecting of user consent while avoiding fines, many businesses now use consent management platforms (CMPs). At PossibleNOW, we provide companies with such platforms to adapt to the needs of their businesses, ensuring compliance with regulatory legislation and helping companies build trust with their customers by managing data assets responsibly.

Consent Management Platform (CMP) Explained

A consent management platform (CMP) is a tool that ensures a company’s compliance with relevant consent regulations, such as the GDPR. A CMP is a tool domain owners or publishers can use for collecting consumer consent. It also helps with managing the data flow and sharing it with ad vendors.

For a website with thousands of daily visitors, using Consent Management Platforms can simplify collecting consent from a data subject by automating the process. That makes it a more efficient and cost-effective way to stay GDPR-compliant.

What are GDPR and CCPA?

Understanding the importance of consent management platforms requires looking into the legislation that mandates the use of such tools. While there are laws in various jurisdictions that govern consent management, the most well-known and widespread is the General Data Protection Regulation (GDPR), which the European Union put into effect in 2018.

The GDPR is legislation that covers data privacy and data protection in the EU zone. Its mission is the protection of the personal information of all EU residents as data subjects.

According to the GDPR consent definition, a data subject’s consent must be specific, informed, freely given, and unambiguous for it to be valid. That means the data subjects must know what they are consenting to, willingly give valid consent, and must expressly agree to the purpose of the collection of their data. The data subject can also withdraw consent at any time.

The GDPR covers not only the operations of companies within the EU but also foreign companies and websites that transact with EU residents.

On the other hand, the California Consumer Privacy Act (CCPA) is a state law within the U.S. that protects the data privacy rights of Californians. As California is the 5th largest economy in the world, this law affects a vast majority of businesses in the US. Any company conducting business in the state of California must abide by the CCPA during any data processing.

PossibleNOW’s consent management platform takes into consideration the legislation of all relevant jurisdictions, including the EU and California. Having such a system in place eliminates the risk of breaching the data laws of any country or jurisdiction in which your website has users. Our platforms are built with compliance-by-design, ensuring that as regulations change and evolve, so do our products and services.

For more on consent management platforms and how one can benefit your organization, be sure to talk to our CMP experts at PossibleNOW.

The Function of a Consent Management Platform 

A consent management software’s primary function is handling the entire visitor life cycle from getting a visitor’s consent to processing the data subject’s information. It also ensures that the process complies with GDPR provisions and other relevant legislation to ensure data protection of the subject before being asked to consent to allow data processing. As a user, one main concern is the use of personal location data when using a website. That’s why a Consent Management Platforms are necessary for data subjects and companies that want user data.

Collection of Consent

Consent management platforms obtain consent by presenting website users with a notification, often a pop-up form. The GDPR requires that the pop-up notification must inform users that the site collects data. The notification must also state the type of data the website collects and how it will use the information.

After perusing the information, site users can decide whether to share their information as well as how much data they are willing to share. The form’s language must also be clear that it is seeking consent. Otherwise, the user will be unable to make an informed decision.

Users must willfully give consent. If a website stops a user from accessing content until they provide consent, that site is in breach of the GDPR. Also, if a company intends to use a visitor’s data for more than one purpose, it must provide separate requests for each purpose to inform visitors on the website and allow them to decide which purpose to accept or decline.

Being transparent about your practices and purposes of data collection helps your customer trust that you are only collecting what you need and for a specific reason. Building this foundation of trust is a cornerstone of good customer relationships that evolve over time, expanding customer lifetime ROI and retention.

Storing Collected Data

Consent managers store user consent and other information of data assets. The information proves useful for completing GDPR-compliance audits. The stored information must show:

  • Identity of the consent-giver, such as their name, email, cookie, or device ID
  • Reason for the consent of data processing
  • Date and time of the consent
  • Information about any consent withdrawal by a user, including the date of withdrawal

Consent Processing

Our CMP provides an admin panel for monitoring received consents and data-subject requests. It is important that any Consent Management Platforms do not obstruct the data subject’s rights provided by the GDPR. These user rights include:

  • Right of access to given data
  • Right to delete provided data
  • Right to restrict processing
  • Right to rectification
  • Right to data portability – the choice to transfer the data elsewhere
  • Right to object to processing

A quality consent manager such as the one offered by PossibleNOW satisfies these rights by giving users access to change or withdraw their consent and to delete data at any time, as well as providing a record of history to satisfy any audit requests.

When Is User Consent Required?

According to the GDPR, a company or website needs user consent before it can lawfully process a data subject’s information. Data privacy is important to all online users and is necessary in almost all scenarios for company websites. But the GDPR also provides five scenarios in which case a company can utilize a user’s information without consent. The scenarios are:

  • Legal Circumstance: When the company needs legal information to complete specific processes, such as verifying a criminal record
  • Contractual Requirement: When the company needs the information to complete a business transaction, such as fulfilling an order from data subject requests
  • Vital Interest: When the company needs the data to protect a life
  • Completion of Official Tasks: When a company or agency needs the data to carry out its official work. Public officials do not need consent to collect data to fulfill their duties. Examples of such officials are police officers, school authorities, hospital personnel, and so on.
  • Legitimate Interest: When the company has a legitimate reason for personal data processing of a user.

Does My Website Need a Consent Management Platform?

Every company website that has traffic coming out of the EU, California, or anywhere else with data privacy laws needs a consent management platform. Without one, it risks facing financial penalties for gathering personal data without a user’s explicit consent, as well as reputation damage for being noncompliant.

Even though consent rules have been around for several years, many companies don’t demonstrate compliance with consent collection and management requirements. If your company is not GDPR-compliant, we advise you to rectify that by installing a third-party consent-management solution such as the one we provide at PossibleNOW.

Our industry-leading CMP tool automatically collects data consent on your behalf and ensures that your operations are GDPR-compliant. Our platform is effective regardless of your users’ locations and their applicable consent laws, and was created with “compliance by design,” meaning as regulations evolve and change, so does our platform, keeping you in compliance..

In summary, you should contact us for assistance implementing the right CMP if your company’s website does any of the following:

  • Collects and processes users’ personal data for marketing, analytics, behavioral advertising, content personalization, and similar purposes
  • Carries out behavioral profiling for automated decision making, such as deciding what content to show visitors
  • Transfers user data overseas, such as from the EU to other countries for processing
  • Collects sensitive information about ethnicity, religious belief, biometric data, and political opinions.

Aside from collecting consent to perform the above, our tool also allows data subjects to exercise their right to access, rectify, delete, and transfer their data. Considering that your company needs consent to legally perform personalized advertising and marketing, be sure not to delay in lining up a CMP.

Why CMPs Are Important for Data Compliance

A CMP’s primary purpose is to collect and store consent, but how the tool accomplishes this can vary. Most consent management software generates website pop-ups that inform users about the site’s usage of your data and offers options to reject or accept that consent.

If the user does not agree, you have no right to store or use their data, and legally, you must delete it. In most cases, users are willing to give consent so they can receive personalized ads about products and services.

The primary benefit of a consent management platform is helping companies like yours run a transparent and trustworthy business. Considering that 80% of consumers prefer patronizing a business they can trust with their data, you cannot afford to ignore management of consumer consent. 

Customers engage with businesses in various ways, from visiting apps and websites to receiving emails and clicking ads. Not every engagement will generate new customer data, but when it does, it must be transparent with how it handles that data. Non-transparent companies have to change their data collection methods to comply with the provisions of recent data privacy laws, such as the GDPR.

Fortunately, your company can easily establish transparency and GDPR compliance by using a consent management platform. By working with the right consent management provider, you will have everything your company needs to obtain site visitors’ consent to collect and share their data for online marketing purposes.

Failure to comply with the consent stipulations of the GDPR, CCPA, global privacy laws, and other relevant legislation can lead to hefty fines. Major corporations that failed to adapt, such as Google, have had to pay millions of dollars or euros in fines. Aside from the financial repercussions, such publicity also damages a brand’s image – something many companies are unable to recover from.

For example, Facebook faced severe backlash for not being transparent about how they were using customers’ personal data. While some brands survive the public outcry, small- to mid-sized businesses with fewer resources may suffer worse fates.

Instead of risking such an outcome, ensure your company’s compliance with data privacy laws by investing in our Consent Management Platform (CMP) at PossibleNOW. We provide a solution that positions you to scale any consent law compliance audit. The privacy management platform will also simplify being transparent about how your company uses consumer data, which in turn will build customer trust.

Choose Our Consent Management Platform

PossibleNOW is a leading consent management provider with years of experience in the consumer regulatory compliance industry. We deliver comprehensive solutions that tackle not just surface consent collection and processing issues but every aspect of privacy compliance.

Our pioneering tool, MyPreferences, equips our clients with everything needed to engage their customers without breaching consent laws. That includes the GDPR and federal and state laws from across the globe. The platform is user-friendly and optimized to keep up with current regulations as they evolve. With the platform in place, your company will always be audit-ready.

MyPreferences satisfies the consent management requirements of each business by being highly configurable. You can modify the platform to meet your company’s needs based on the local legislation of your users, or to match use cases and other relevant factors.

As your consent management provider, PossibleNOW places you in the best position to collect and process valid consent with better results. Our system will ensure that you never face the financial and reputation repercussions of breaching consent laws and best practices.

To implement and configure MyPreferences to maximize consent collection and management across your enterprise, be sure to get in touch with our compliance experts today.

MyPreferences: The Leading Consent Management Platform

The right consent manager for your organization will do more than collect consents from website visitors. Our industry-leading CMP, MyPreferences, is the preferred choice of global brands because:

  • It delivers more opt-in rates in a compliant manner.
  • It offers robust configuration and customization options to fulfill your unique requirements.
  • It contains advanced features that deliver more insights and protect revenue.
  • It provides multilingual consent language that you can configure to match your users’ country, region, or locale.
  • It offers support for express consent via an easy-to-understand checkbox.
  • It stores consent records with pseudonymous IDs and offers a one-click option for withdrawing consents.
  • It provides consent preferences that let your users choose how much data your company can access.
  • It delivers a comprehensive auditable history that contains each user’s consent date/time, text, and more.

MyPreferences follows General Data Protection Regulation (GDPR) and other data protection laws to protect the users visiting a website and allow them to decide if they want to allow data collection. 

Launch Now With Our Consent Quick Start Program

Are you worried about the cost and hassle of integrating a CMP? Save time and money by choosing our Consent Quick Start Program from PossibleNOW. It is a ready-to-launch solution for complying quickly with consent management requirements across multiple systems.

Become GDPR- and CCPA-compliant in less time by using our Consent Quick Start Program to capture and correct consent of data flow at all levels. You can also rely on the tool for transferring consent to downstream ad partners, managing your consent history, and more.

To get started, please contact PossibleNOW today to schedule a consultation.

You cannot serve a client whose needs you do not understand. As a business, you might think you know where you fit into a particular niche or how your offerings benefit your market.

However, without consumer insight research you never fully know if there is more you could be providing to your customers, a better service you could be offering them, or a better communication program you could provide them.

Consumer insights allow you to have a full picture of your buyers. You will see more than habits and trends. This information will enable you to develop a complete picture of your target audience, including what they need and how to connect with them.

Does gathering all that data seem overwhelming? Don’t worry. We’ve got you covered.

This article answers the question, “What are customer insights?” We also look at how to collect the information and how to use it to improve your relationship with your customers in the future.

What is Customer Insight Analytics?

Market research has been a buzzword in the business world for many years. It helps us understand trends, needs, and holes in the market. However, this research does not provide any clarity for why these things happen.

Customer insights look deeper into the trends to understand why.

Through consumer insights, PossibleNOW is able to see how market research trends affect your unique customer base and how to use them in your business. This includes specific actions that you can take to keep your clients happy in the future. Keeping up with current trends is meaningless if you cannot determine how your business will fit into them.

To gather high-quality consumer insights information, you need specific, quality data, and the right means to analyze it once it’s collected.

You will not make informed decisions if your information is not accurate or does not provide the full picture and is missing crucial segments. Your data must be specific to your customers and the way that they think. Choose options that look at different market segments, buyer personas, and points in the customer journey. There is no singular right way to gather information, but it is easy to go wrong.

Be sure you also include trends and experiences outside of your business. You do not exist in a bubble, and other factors can affect your success. If your research collection is too specific, you will miss these external influences.

Without the ability to gather and understand your data, even the best data is worthless. Decide now if you will use either a dedicated team within your company or an external service provider like PossibleNOW to collect and analyze your customer insights.

Why are insights important?

If you do not know how your consumers feel about your product, then you have no choice but to guess the best changes to make or what features to add. Consumer insight research provides clarity. With this one addition to your business systems, you will have no doubts that what you are doing works or where changes will add the most value.

What is customer insight strategy?

To understand how PossibleNOW uses customer insights in marketing, first consider the buyer’s journey. Every person goes through similar steps when they interact with a company.

First, they become aware that the business exists. Then, potential shoppers consider the offerings and eventually make a purchase. After that, the company must keep the buyer interested in what they do. A pleased client will then advocate and tell their friends about the product or service.

Developing a customer insight strategy allows you to find and fix the places of the customer journey that your business can improve. Ideally, you’ll have fostered a mutual relationship with the customer based on trust – if the customer feels that you are paying attention to their needs and wants, and responding in ways that benefit them and their decisions, they feel listened to and respected. Developing a successful strategy can be complex, and an expert team like PossibleNOW’s can help you figure out where to begin.

What are key insights?

Key insights provide a glimpse into customer behavior and habits. They allow you to find essential data points within the noise of all the information you have. Customer communications, customer feedback, sales tracking, and direct research combine to inform your marketing and development.

Use key insights to recognize overarching trends in your buyer’s journey. This understanding helps you build stronger relationships with customers and remain relevant to them in your marketing.

What is insight marketing?

Insight marketing involves using key insights to create targeted advertising campaigns. Customers respond better to personalized communications. If you use their name, connect with a service they received, or suggest an addition to a product they bought, customers are more likely to become repeat buyers.

Insight marketing can use purchase patterns or consumer research to inform specific, successful campaigns.

Most insight marketing uses a combination of algorithms, internal data, and external data for best results. This complete approach helps you to have a clear message that your customers appreciate. Clarity is everything in marketing and customer retention.

The better you know your customers and speak directly to them, the higher you can raise your bottom line and grow in the future. Customers feel valued when they have a voice in the communications and content they receive from you, building a mutually beneficial relationship based on trust.

How do I get customer insights?

Even though gaining consumer insights takes a lot of intentional data collection and work, the process is straightforward. As long as you have a dedicated marketing team equipped to take on the task or hire experts like PossibleNOW, you will have key customer data quickly and efficiently.

1. Know what you want to learn

Many businesses fall into the trap of collecting as much information as possible. Too much data can be overwhelming, messy, or cause you to miss critical points. It is essential to have enough insights, but they have to be the right ones.

Be clear on the information you need. Do you want to know how a particular advertisement performed? Are you curious about how your customers might feel about your new product launch? When you ask a specific question, your results will be more useful.

2. Choose your methods based on what you need to know

With these questions clarified, it is time to decide how to get your answers. Think about what type of information is most useful for this analysis. Each business or industry may look at this process differently – PossibleNOW can help you determine what approach is the best fit for your organization.

Take time to plan how you will analyze the responses and use them for the future of your business. Data is useless when left sitting on a hard drive or in a file folder. Know who will present and utilize the final insight, consumer needs, and other results of your research.

3. Collect the data.

Use all appropriate methods to gather the information you need. Whether it is a survey, focus group, or an analysis of responses to an email campaign, it takes time to compile the consumer insights data. Be sure your team has the resources necessary to do a good job.

As you collect information, check in to see if your process is providing what you need. Sometimes, the results are not helpful, and you must redirect the research process.

Working with a team of market-leading experts like PossibleNOW helps to avoid ineffective methods. We will target your research appropriately from the beginning and ensure optimal results through consumer insights data collection.

4. Analyze the information and use it to grow.

Do not let all the resources used to collect customer insight data go to waste. Customers’ opinions can dramatically change if you do not respond to their needs promptly. Once you finish collecting consumer insights, analyze the results immediately using your internal team or PossibleNOW’s experts.

Then, keep the momentum rolling and use the consumer insights you uncovered. Create your future marketing campaigns, service offerings, and products based on these results. If you do not use your research to plan, you risk losing your customer retention and loyalty. Make your customer feel heard and respected, and they’ll continue engaging with you. If you aren’t sure how to put the results to good use, PossibleNOW’s service providers can help.

Remember, successful businesses hear their audience’s needs and then address them better than their competitors. Be smart and informed while you grow your business. If you do, you will find yourself destined for greatness.

Call PossibleNOW today to begin using consumer insight marketing to your advantage.

There is a reason that PossibleNOW is considered the market leader in consumer insights collection and analysis. Our years of experience and innovative techniques make us the best at what we do. We will do the heavy lifting to use customer insight tools to take your business to new heights.

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