Article by Numeracle
Fraud. Scam Likely. Spam. If you’re a business using the voice channel to connect with your consumers, these are the labels being displayed when the phone rings. You can attribute this problem to the growing number of robocalls continuing to annoy and intrude upon the consumer (and just about everyone else with an active phone number) and the unintended consequences that have resulted for the legal call originator.
Many of us choose to join virtual meetings via phone, either because we’re moving around, in the car, or to avoid potentially spotty audio quality from the computer’s built-in hardware. Joining via phone couldn’t be easier, as these platforms often offer a “call me” feature, allowing you to completely bypass manually dialing the always-changing phone number in favor of receiving a call back directly on your mobile device to enter the meeting.
As the result of industry-wide efforts to increase protection for the consumers targeted and victimized by this illegal activity, legal businesses spanning the financial, healthcare, telecommunications, commercial and government industries have suffered unintended drops in contact rates and customer engagement, and are left struggling to find a solution to this problem.
The complexities are made more challenging due to the discrepancies in how call blocking and labeling is established and perceived across the network. No two service providers or analytics engines are perceiving you, your numbers, or the way you’re using your numbers in the same way. Each of the top carriers, AT&T, Verizon, Sprint, and T-Mobile all offer a free service to block calls identified in the highest risk category by their 3rd party analytics. Getting sorted into one of these categories can be very damaging for your brand reputation, and it can be very difficult to reverse.
But there are steps you can take to mitigate the effects of incorrect call blocking and labeling and help you reengage with your consumers.
The first step in ensuring your numbers are correctly labeled across the network is by establishing the ownership and legal, compliant use of your numbers with key stakeholders across the calling ecosystem. This includes carriers, service providers, analytics engines and the providers of call blocking and labeling apps; the key stakeholders involved in determining the labels that are ascribed your numbers.
But it doesn’t stop there. Registration is just the first step in properly presenting your status as a trusted entity to your customers. The rest of the journey includes implementing actions and strategies to proactively address the root causes behind your numbers’ incorrect blocking and labeling, building an understanding of the evolving complexities of the calling ecosystem and instilling best practices to ensure your call delivery is as successful as possible.
We can help with this! Since our company was founded in the year 2000, we’ve been focused on helping companies build trust with their customers through compliant communications. That’s evolved over the years to include giving customers an opportunity to voice their preferences about communications and honoring those choices. But the root of our company remains the same – helping companies build customer trust to facilitate valuable, long term relationships.
We recently partnered with Numeracle to help further this goal! Numeracle is focused on solving the problem of incorrect call blocking and labeling; it’s what they do in and out every day. It is their mission to return trust and transparency to the voice channel and give the enterprise a voice as decisions are being made that continue to affect how their brands are being presented to consumers.
If you’re concerned that your company is being labeled as potentially fraudulent or likely spam, let us help. We can help mitigate the damage and assist you with building trust back with your customers. Then, we can help you remain compliant with our Do Not Contact suite of products, ensuring that you’re only contacting customers through the correct channels and with their permission. Contact us today!