Self-curated pick-and-choose social network site Pinterest is adding shoppable pins five years into its existence. Initially pins will be available from department store and standalone brands, but retailers using e-commerce platforms Shopify and Demandware can also make items buyable. Click here to read more.
An updated user agreement from eBay that users must agree to states that it may contact any of its buyers in order to “collect a debt” or “poll your opinions through surveys or questionnaires” or “contact you with offers and promotions.” Even if users haven’t provided a phone number, the company says it can obtain it in other ways, leaving consumer groups and law enforcement officials moving to block the potential privacy breach. Click here to read more.
Protecting taxpayers from identify theft tax fraud will be easier for the IRS going forward, thanks to data aggregation. The combining of data between the IRS, tax partners, and state tax administrators will make it easier to spot fraud – identifying schemes and indicators of fraud patterns. Click here to read more.
Announcements made recently had many celebrating, but some say they’re more for show than a true solution. Facebook’s encryption options are being used for notifications and require an opt-in, and Google has revamped its “My Account” page to make privacy and security settings clearer to users. Click here to read more.
At a conference session on “The Death of Email Blasts,” Amy Michaels, T-Mobile Director of Direct Marketing Acquisition, described how the company uses targeting marketing efforts through its emails. The company sorts demographic trends of new customers and then do qualitative research to find out how they chose the company-building a strategy based on that customer type’s journey. Click here to read more.