Facebook has partnered with IBM to leverage their marketing cloud to provide leading brands with tailored marketing capabilities. IBM’s Journey Designer will allow brands to create personalized customer experience across multiple touchpoints. IBM also announced that Facebook would join its IBM Commerce THINKLab, a research and collaborative environment to accelerate technologies that will enhance personalized customer experiences. Click here to read more.
The systematic collection of American’s phone records in bulk is illegal, ruled a federal appeals court. The decision did not include an injunction ordering the program stop, but Congress is set to decide whether to reauthorize the Patriot Act or replace it with the USA Freedom Act, a new program that would preserve the ability to analyze links between callers, but not require bulk collection. Click here to read more.
Walgreens’ Balance Rewards program boasts membership near 130 million consumers and their three years of growing consumer data has provided useful data on personalization and loyalty, with measurable impact on shopping habits. Click here to read more.
After attending the Xplor conference, Mia Papanicolaou shares the buzzwords that were flying around about customer communications: push vs pull, HTML5, omni-channel, and most importantly, preference management. She concludes by saying “Moving away from the viewpoint of providing the customer with what is easiest for us and moving towards providing the customers with what they want, in the manner in which they want it, is key.” Click here to read more.
Research on over 10 million Facebook users showed that the network wasn’t creating an “echo chamber” for like-minded people, but in fact that users tended to already associate with individuals who were of similar ages, educational attainment, occupations and geography-meaning that their political affiliation was also likely to be similar. Click here to read more.