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PossibleNOW Included in Independent Report on Preference Management, a Technology Cited as “Powerful,” “Underused”
Report recommends enterprises develop a preference management strategy, identify a vendor that can help them get started immediately Atlanta, Ga. – November 18, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a new report by… Continue Reading
Tags: big data, campaign management solutions, CRM, customer engagement, customer insights, customer preference data, customer trust, data warehouses, enterprise marketing automation platforms, ESPs, forrester research, marketing databases, MyPreferences, opt-outs, predictive analytics, preference data, preference management, ROI
November 18, 2015
PossibleNOW’s Strategic Consulting Group Expands Services, Grows Revenue by 200 Percent in 2015
Consulting services deliver, independent cross-industry expertise in designing and deploying enterprise preference management systems Atlanta, Ga. – March 1, 2016 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced that its in-house Strategic Consulting Group, designed to catalyze the planning… Continue Reading
Tags: compliance, content strategy, customer personalization, enterprise preference management systems, market research, marketing, MyPreferences Momentum, preference management, preference-based customer experience, ROI, Strategic Consulting Group
March 1, 2016
What is a Preference?
Whenever you tell a business what kind of information you want, you are sharing a preference. For example, telling a coffee roaster that you want information about coffee is a preference. Telling a business how you want to receive that information is also a preference…. Continue Reading
Tags: definition, emails, preference
September 12, 2017
Mobile Consent & Mobile Scoring Services
Tags: consent management, CRM, direct marketing compliance solution, DNC, do not call, enterprise preference management, express written consent, mobile compliance, mobile consent, mobile database, mobile scoring devices, ported number database, preferences, private right of action, TCPA, technology, Telephone Consumer Protection Act, wireless block identifier
October 6, 2017
What is an Opt-Out?
Whenever you click or sign something to confirm that you do not want information from a business, you have opted-out of receiving that information. As your circumstances and interests change over time, some of the information you receive from businesses will no longer be useful… Continue Reading
Tags: definition, emails, global opt-out, opt-in, opt-out, preference, unsubscribe link
September 12, 2017
Everything You Need to Know About Mobile Marketing
Tags: centralized database, Civil Investigative Demand, consumer preferences, express written consent, FCC, Federal Communications Commission, implied consent, marketing, mobile marketing, online consent, opt-in, permission based strategies, Permission-based Marketing, Pew Internet, preference center, preference data, preference management, preferences, prior express written consent, Relationship Marketing, Telephone Consumer Protection Act
September 26, 2017
The Key to Consumer Engagement: Consent, Preferences, and Zero-Party Data
Zero-Party Data
Tags: behavior tracking, brand recognition, brands, campaign management systems, communication channel preference, compliance, customer engagement, customer experiences, data, enterprise preference management, interruption advertising, key to consumer engagement, loyalty, market economy, marketing automation, NCSA, permission marketing, personal information, personalization, personalized experiences, preference collection, preference management, preferences, tech-savvy customers, telemarketing calls, TRUSTe, Voice of Customer
September 29, 2017
Defining the Benefits of Preference Management
Tags: benefits of preference management, eric holtzclaw, matt cagle, preference management
Understanding the Canadian Anti Spam Legislation CASL
Tags: CAN-SPAM, Canadian Anti-Spam Legislation, Canadian Radio-Television Telecommunication Commission, CASL, CEMs, Commercial Electronic Messages, Competition Bureau, compliance, consent capture, consumer protection regluaitons, contact information, CRTC, customer loyalty, EBRs, email account, express consent, global compliance, global opt-out, implied consent, Office of the Privacy Commissioner of Canada, OPC, opt-down, opt-in, opt-out, permission based environment, preference center, preference management, private right of action, referral marketing, ROI, Royal Assent, social media, unsubscribe mechanism, unsubscribe requirement
October 6, 2017
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