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When Should You Collect Customer Preferences?
Tags: communications, customer journey, customer preferences, preference management, preferences
October 10, 2017
In A Flash: Micro-Moments Can Transform Brands Into Mind Readers
Tags: awareness campaign, beacon technology, brands, buyer journey, cmo.com, customer preferences, geo-fencing, marketing technology, micro-moments, opt-in, personalized relationship, preferences, responsive mobile websites, retargeting, showrooming, smartphones
Defining and Applying Business Rules
Tags: data, opt-out, preference data, preference management, targeted opt-ins
October 6, 2017
ADT – Delivering The Right Message
Tags: ADT, Brian Hood, customer marketing database, delivering the right message, mobil app, thermostat
October 2, 2017
ADT – Implementation Challenges
Tags: ADT, Brian Hood, ecosystem, Implementation Challenges, possiblenow, possiblenow expertise, preference management, preference management implementation, usability
Comcast – Technology Challenges
Tags: Comcast, data systems, dennis martorano, legacy systems, marketing science, preference management, preference management journey, technology, technology challenges
SiriusXM – Why We Needed a Preference Management Partner
Tags: in-house solution, legacy crm, marketing databases, mike leary, outsourcing preference management, possiblenow, preference capture, preference management, preference management partner, Regulations, SiriusXM, siriusxm needed a preference management
September 29, 2017
Thompson Reuters – Implementation Challenges
Tags: challenges, creating a holistic view of the customer, diangelo tyler, email preference center, facebook fans, holistic view of the customer, multi-channel, online marketing, possiblenow, reuters, thompson, thompson reuters
October 2, 2017
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