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What Is a Consent Management Platform? Is it needed?
A consent management platform (CMP) is a tool that keeps your company, website or application compliant with consent regulations such as the EU’s General Data Protection Regulation (GDPR). A CMP accomplishes this by asking users for permission to collect and use their data. The collected… Continue Reading
Tags: CMP, consent management, consent management platform, consent regulations, customer voice, GDPR, General Data Protection Regulation, MyPreferences, possiblenow, preference management
January 27, 2021
What Is the TCPA? Your Definitive Legal Guide
The Telephone Consumer Protection Act (TCPA) is one of the most significant pieces of consumer privacy legislation ever enacted. The TCPA gives everyday consumers relief from harassing and unregulated telemarking communications. However, since many businesses still rely on phone calls and text messages in their… Continue Reading
Tags: legal guide, TCPA, telephone consumer protections act
November 2, 2022
The Basics of DNC Scrubbing: What Is a Do Not Call (DNC) Scrubber and Why Do You Need It?
What Is the Do Not Call (DNC) Registry? The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies… Continue Reading
What is Consent Management, How it Works, & Why it’s Important for Data Compliance
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
January 27, 2021
What are Customer Insights?
You cannot serve a client whose needs you do not understand. As a business, you might think you know where you fit into a particular niche or how your offerings benefit your market. However, without consumer insight research you never fully know if there is… Continue Reading
January 25, 2021
Why Customer Preference Matters
How Innovators are Breaking Silos Do you really know your customers, what they want and don’t want? Do you know what they like and dislike? How about how they like to be contacted? Are you able to anticipate your customers’ needs to then satisfy them?… Continue Reading
What is Voice of Customer & How Does it Benefit Businesses?
The way customers interact with companies has changed dramatically in the digital age. Whereas customers used to be passive consumers of products and services, they’re now an integral part of any corporate discussion. Surprisingly, even with so much information out there about what clients want,… Continue Reading
December 10, 2020
How to Implement Voice of Customer Research?
Traditional marketing tends to be a one-way street in terms of communication. Companies used to assume what customers wanted and then used advertising and other marketing strategies to tell customers about their company. However, the advent of the digital age has changed the dynamic between… Continue Reading
What is a Voice of the Customer Survey?
Traditionally, communication between customers and businesses was a one-way street. Businesses would tell customers about their products and services through outbound marketing, and the only feedback they’d get was through sales figures. After the advent of the digital age, this dynamic has shifted into more… Continue Reading
How Voice of the Customer Tools Can Help Your Business
As a business owner, your most important responsibility is to provide a product or service that customers need, like, and want. If you are not living up to your customer’s expectations, they won’t return to spend money with your business. To survive, you need customers… Continue Reading
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