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Why Customer Preference Matters
How Innovators are Breaking Silos Do you really know your customers, what they want and don’t want? Do you know what they like and dislike? How about how they like to be contacted? Are you able to anticipate your customers’ needs to then satisfy them?… Continue Reading
January 25, 2021
What is Voice of Customer & How Does it Benefit Businesses?
The way customers interact with companies has changed dramatically in the digital age. Whereas customers used to be passive consumers of products and services, they’re now an integral part of any corporate discussion. Surprisingly, even with so much information out there about what clients want,… Continue Reading
December 10, 2020
How to Implement Voice of Customer Research?
Traditional marketing tends to be a one-way street in terms of communication. Companies used to assume what customers wanted and then used advertising and other marketing strategies to tell customers about their company. However, the advent of the digital age has changed the dynamic between… Continue Reading
What is a Voice of the Customer Survey?
Traditionally, communication between customers and businesses was a one-way street. Businesses would tell customers about their products and services through outbound marketing, and the only feedback they’d get was through sales figures. After the advent of the digital age, this dynamic has shifted into more… Continue Reading
How Voice of the Customer Tools Can Help Your Business
As a business owner, your most important responsibility is to provide a product or service that customers need, like, and want. If you are not living up to your customer’s expectations, they won’t return to spend money with your business. To survive, you need customers… Continue Reading
TCPA Regulations and Compliance: Complete Guide
What Is the TCPA? The Telephone Consumer Protection Act 47 U.S.C 227, or TCPA, is a federal statute that aims to protect consumer privacy by controlling telemarketing communications made via voice calls, fax, and SMS texts. The TCPA Act was signed into law in 1991,… Continue Reading
October 23, 2020
Email Preference Center Best Practices
What Are Email Preference Centers? Email preference centers are a tool that can help your consumers decide how they want you to interact with them. Instead of just sending out emails on a regular timed basis, having a preference center allows customers to have more… Continue Reading
Call Labeling’s Latest Disruption: the Remote Conference Solution Call Back
Article by Numeracle When “Potential Spam” invites you to join a conference call… As many of us transition to work from home life, the need to shift meetings from in-person to virtual is one of the first tasks many organizations faced. The good news is… Continue Reading
Tags: call blocking, call labeling, call me, conference call, fraud, Numeracle, potential spam, remote conference solution call, scam, spam, virtual meetings
May 6, 2020
5 Ways B2B Marketers Can Strengthen Customer Ties In Uncertain Times
Article by Ernan RomanFeatured on CMO.com For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. B2B firms are no exception. However, in these days of social… Continue Reading
Tags: B2B, B2B marketers, cmo.com, commiserate, communicate, connect, contribute, coronavirus, covid-19, dupont, Ernan Roman, social distancing, Voice of Customer
April 20, 2020
Maximize Your 2022 Marketing Efforts With Consent Management
Original Article: Retail IT Insights by Eric Tejeda, Marketing Director for PossibleNOW 2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting… Continue Reading
Tags: 2022, CMP, consent management, consent management platform, covid-19, customer experience, eric tejeda, first-party data, GDPR, marketers, marketing efforts, retail IT insights, retail marketers, TCPA, third-party data
January 4, 2022
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