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Why Customer Preference Matters


How Innovators are Breaking Silos Do you really know your customers, what they want and don’t want? Do you know what they like and dislike? How about how they like to be contacted? Are you able to anticipate your customers’ needs to then satisfy them?… Continue Reading

How Innovators are Breaking Silos

January 25, 2021


What is Voice of Customer & How Does it Benefit Businesses?


The way customers interact with companies has changed dramatically in the digital age. Whereas customers used to be passive consumers of products and services, they’re now an integral part of any corporate discussion. Surprisingly, even with so much information out there about what clients want,… Continue Reading

In-Store Marketing Will Use Biometrics to Target Shoppers

December 10, 2020


How to Implement Voice of Customer Research?


Traditional marketing tends to be a one-way street in terms of communication. Companies used to assume what customers wanted and then used advertising and other marketing strategies to tell customers about their company.  However, the advent of the digital age has changed the dynamic between… Continue Reading


What is a Voice of the Customer Survey?


Traditionally, communication between customers and businesses was a one-way street. Businesses would tell customers about their products and services through outbound marketing, and the only feedback they’d get was through sales figures. After the advent of the digital age, this dynamic has shifted into more… Continue Reading

3 Tips to Encourage Consumer Sharing


How Voice of the Customer Tools Can Help Your Business


As a business owner, your most important responsibility is to provide a product or service that customers need, like, and want. If you are not living up to your customer’s expectations, they won’t return to spend money with your business. To survive, you need customers… Continue Reading

You Need Human Data to Truly Measure Customer Engagement


TCPA Regulations and Compliance: Complete Guide


What Is the TCPA? The Telephone Consumer Protection Act 47 U.S.C 227, or TCPA, is a federal statute that aims to protect consumer privacy by controlling telemarketing communications made via voice calls, fax, and SMS texts.  The TCPA Act was signed into law in 1991,… Continue Reading

October 23, 2020


Email Preference Center Best Practices


What Are Email Preference Centers? Email preference centers are a tool that can help your consumers decide how they want you to interact with them. Instead of just sending out emails on a regular timed basis, having a preference center allows customers to have more… Continue Reading

Preference Center


Call Labeling’s Latest Disruption: the Remote Conference Solution Call Back


Article by Numeracle When “Potential Spam” invites you to join a conference call… As many of us transition to work from home life, the need to shift meetings from in-person to virtual is one of the first tasks many organizations faced. The good news is… Continue Reading

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May 6, 2020


5 Ways B2B Marketers Can Strengthen Customer Ties In Uncertain Times


Article by Ernan RomanFeatured on CMO.com For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. B2B firms are no exception. However, in these days of social… Continue Reading

5 Ways B2B Marketers Can Strengthen Customer Ties In Uncertain Times

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April 20, 2020


Maximize Your 2022 Marketing Efforts With Consent Management


Original Article: Retail IT Insights by Eric Tejeda, Marketing Director for PossibleNOW 2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting… Continue Reading

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January 4, 2022


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What Our Customers Say

We could go on forever about the benefits of preference management, but sometimes it’s better to let our customers do the talking.

Listen to their challenges and solutions — and get inspired!

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