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Do You Know How to Drive Your ESP?
Don’t let structural challenges-complex approval processes, siloed customer data, even organizational insecurity—block you from realizing the power of your email engine. I am looking for a new car and a friend suggested that I consider a BMW M3. I was told the M3 is an… Continue Reading
Tags: compliance, email campaign, email engine, Email Service Provider, ESP, marketing, marketing strategies, personalization, preference management, siloed customer data
September 14, 2017
How To Manage Customer Communications Across The Enterprise
Tags: customer communications, email, email service providers, marketing, unsubscribe
October 2, 2017
SiriusXM – Why We Are Implementing a Preference Center
Tags: effectively market, implementing a preference center, mike leary, preference center, regulation, regulatory changes, SiriusXM
September 29, 2017
Analysis of Preference Collection and Management
Tags: key performance matrix, opt-in, personalization, preference data, preference management, preferences, ROI, text messages
October 6, 2017
How Preference Management Should Look Inside the Enterprise
Tags: CRM, data sources, email campaign, email list, enterprise-level businesses, marketing ROI, mobile devices, preference center, preference collection, preference data, preference management, privacy settings, social media
October 10, 2017
What Is The Importance Of An Opt-Down Strategy?
Tags: opt-down strategy, opt-outs, preference center, preference management
October 2, 2017
Gain a Global View of Customer Communications
Tags: centralized, communication matrix, customer experience
October 10, 2017
How to Learn What Customers Really Want
Tags: closed-loop relationship, communications, content, explicit, implicit, opt-down page, preference center, preference management
Why You Should Collect Preferences From Prospects
Tags: buying cycle, buying lifecycle, preference center, preference management, preferences, prospects, suspects
PossibleNOW Included in Independent Report on Top Emerging Technologies for B2C Marketers
Report lists enterprise preference management among new technologies marketers must adopt, lists PossibleNOW as a vendor Atlanta, Ga. – May 18, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a report on marketing technology by… Continue Reading
Tags: B2C Marketers, brand, Consent, customer engagement, customer touchpoint, customer trust, digital world, Emerging Technologies, enterprise preference management, EPM vendor, EU customers, forrester research, GDPR rules, marketing choices, marketing technology, preference management solution, preferences
May 18, 2017
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