Before she was appointed CMO of L’Oréal USA nearly a year-and-a-half ago, Gulin-Merle served as global head of integrated marketing communications for L’Oréal Paris.
Gulin-Merle is credited with successfully reinventing integrated communications for L’Oréal Paris. Through her strategic leadership in the digital space, she also overhauled the content strategy for the brand’s product innovations and modernized major events, such as L’Oréal Paris’ involvement in the Cannes Film Festival.
Gulin-Merle recently participated in our “4 Questions for Marketing Innovators” series.
About the Author:
Ernan Roman Direct Marketing’s Customer Experience strategies achieve consistent double-digit increases in response and revenue for their clients, which include IBM, MassMutual, QVC, Microsoft, and Symantec Corp.
As a leader in providing Voice of Customer research-based guidance, ERDM has conducted over 10,000 hours of interviews with their clients’ customers and prospects, to gain an in-depth understanding of their expectations for high-value relationships.
The results achieved by ERDM’s VoC-based strategies earned Ernan Roman induction into the Marketing Hall of Fame.
Visit his blog at: http://ernanroman.blogspot.com/