Preference Management Video Series
When making a case for preference management, the question at hand is often, “How much can we do in-house?” Ambitious companies often think they can build solutions to cover all their bases.
A panel discussion between VP of Sales, Rob Tate, VP and GM of Professional Services Jeff Jarvis, and Solutions Architect Tom Fricano touches on questions brands must consider in that decision-making process. Integrating new technology, breaking down silos, engaging multiple departments and long-term maintenance are some of the big issues that companies need to address.
So build or buy is an important question to ask – but coming to a conclusion might be more difficult than you think.