We were thrilled to attend Oracle’s Modern Marketing Experience in Las Vegas earlier this year, but one of the most gratifying parts of the conference was when Oracle Group Vice-President Steve Krause and Oracle Eloqua Product Leader John Stetic’s keynote presentations cited PossibleNOW. The pair highlighted the beneficial aspects of our preference management platform, MyPreferences, as a means to gather opted-in consumers.
“PossibleNOW puts the marketer in control of creating the preference experience,” said Steve Krause, during his keynote presentation. “Instead of having six preference centers split across brands, regions or apps, there is one way for preference data to be collected and a safe place for it to go. And it’s all under the marketer’s control.”
Because MyPreferences integrates with Oracle Eloqua and Oracle Responsys platforms, we were identified as an innovative and critical component for marketing automation. See what else Krause said about PossibleNOW’s solutions:
Preference management, the active collection, maintenance and distribution of unique consumer characteristics, such as product interest, communication channel preference and frequency of communication, continues to be an essential tool for marketing professionals. We’re glad that Oracle and our technology peers are embracing preference management in order to support long-term customer engagement and loyalty.