PossibleNOW, maker of the MyPreferences consent and preference management solution, and Scribe Software, which provides integration platform as a service (iPaaS), have announced a partnership that aims to help customers accelerate preference-data and application integration, particularly with the European Union’s General Data Protection Regulation (GDPR) becoming enforceable in the spring.
“Scribe and PossibleNOW both operate in the broader digital marketing ecosystem and have products that are highly complementary,” says Ron Patrick, director of product architecture at PossibleNOW. “PossibleNOW wants to make it easier and faster for their customers to deploy MyPreferences within a large enterprise. On the Scribe side, the value of its integration platform is greatly enhanced by supporting the strategic business systems like MyPreferences that enterprises use. Through this partnership, both companies are looking to bring this complementary business benefit to their customers.”
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