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PossibleNOW Launches Key Enhancements to MyPreferences Reporting Engine

Type: Press

Cloud-based preference management solution centralizes collection, management and distribution of preference data across the enterprise

Press ReleaseAtlanta, Ga. – October 16, 2012 – PossibleNOW, the leading provider of customer experience and preference management solutions, today announced key enhancements to the reporting functionality offered through its MyPreferences® solution. Designed to centralize the collection, management and distribution of preference data across an enterprise, MyPreferences is a critical knowledge resource for marketing, account services and privacy.

“MyPreferences delivers the information companies need to engage consumers and create valuable, long-lasting, two-way relationships,” said Scott Frey, CEO of PossibleNOW. “We’re constantly looking for ways to improve that process. That’s why we’ve enhanced its reporting tools and added flexibility to report creation and timing.”

Access to real-time preference reporting is a critical capability for marketers, privacy officers, account management personnel and more: real-time preference results allow marketers to adjust content mid-campaign and boost response rates; compliance reporting speeds the identification of vendor and system issues before they become a liability; active monitoring of opt-out trends across multi-channel campaigns allows account service teams to identify risk areas and stop brand damage before it starts.

MyPreferences reporting engine enhancements include:

  • Faster report generation
  • User-driven reporting tools that allow for tailored parameters and results
  • A searchable archive of all reports for research, comparison metrics and more
  • Scheduling and notification tools for recurring reports

Offering unified support for multiple consumer contact channels through its flexible, cloud-based delivery architecture, MyPreferences is the preferred preference management solution for leading brands in financial services, telecommunications, consumer electronics, higher education and more. To learn more about PossibleNOW’s MyPreferences, go to


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