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PossibleNOW (MyPreferences) mentioned as one of the Representative Providers for Consent and Preference Management Platforms by Gartner®

Type: Blog

Well, we made the news! When talking about the relationship between a CPMP and a CDP in their recent publication, Gartner listed PossibleNow (MyPreferences) as one of the Representative Providers for Consent and Preference Management Platforms in 2022 Gartner® A Guide to What Is – and Isn’t – a Customer Data Platform report.

The ultimate intent [of a CPMP] is to extend visibility and control to users, allowing them self-determination over how much of their data to expose, to whom and for what purpose, with the option of changing their preferences at will.” – 2022 Gartner® A Guide to What Is – and Isn’t – a Customer Data Platform report.

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We believe MyPreferences being recognized in this report is a testament that it continues to serve as a purpose-built solution for solving complex enterprise consent and preference management needs. We are grateful to our customers for trusting us with their business and sharing their feedback at every step of the way. 

Gartner, “A Guide to What Is — and Isn’t — a Customer Data Platform”, Lizzy Foo Kune, Benjamin Bloom, March 2, 2022.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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