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PossibleNOW Offers New Preference Management Data Visualization Tools, Customization and Display Options

Type: Press

MyPreferences users can now view campaign, profile and preference-related data in an easy-to-understand graphical interface

Press ReleaseAtlanta, Ga. – December 3, 2014 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced enhancements to its MyPreferences® suite including new reporting options and graphical data displays. The custom MyPreferences report options are delivered through a partnership with Domo, a cloud-based executive management platform.

“Effective customer engagement hinges on a company’s ability to understand and interpret customer behavior,” said Robert Galop, Senior Director of Product Architecture at PossibleNOW. “Our new report display and customization options make it easier than ever to visualize campaign performance and preference trends.  Armed with better reporting, CMOs spend less time analyzing and more time delivering targeted campaigns.”

With the new enhancements unveiled today, companies using the MyPreferences platform can:

  • Access custom reports based on their specific requirements such as campaign efficacy and trends in profile and preference related data
  • Add third-party sources to regular reporting
  • See reports in easy-to-understand data visualization formats and
  • Integrate the report data into other internal reporting systems

The new reporting tool is fully responsive and allows users to view MyPreferences reports on any device — desktop, tablet or smartphone.

To learn more about PossibleNOW’s MyPreferences, go to


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