DULUTH, GA – October 3, 2011 – PossibleNOW, the leading provider of compliance and marketing solutions for direct marketers, announces that they have formed a strategic partnership with RedPoint Global Inc., the Boston-based provider of the Convergent Marketing Platform™, a powerful suite of tools that brings disparate data together, creating a unified customer view across the organization driving higher returns.
The two companies first collaborated on the MyID application in PossibleNOW’s MyPreferences ® enterprise preference management solution. MyID is an analytics engine for identifying and linking customers and prospects across the enterprise and is built on the RedPoint Data Management technology.
“MyID solves common problems that marketers in large organizations face when there are multiple instances of an individual across business units or departments,” explains Scott Frey, President and CEO of PossibleNOW. “The inability to reconcile customer data can lead to missed marketing opportunities, excessive communication or ineffective customer service. MyID eliminates marketing waste by identifying and linking the separate views of an individual’s customer data into a single view. The organization now has a complete view of the individual across multiple marketing channels.”
Frey continues, “MyID is a natural fit in the MyPreferences solution suite. MyPreferences helps organizations consolidate the collection and management of consumer marketing and account servicing preferences into a centralized database that works with the company’s CRM system. MyID can help companies identify cross-sell opportunities as well as improve customer service by accurately identifying a customer’s account, past transactions or service requests across all business units.”
MyID can be deployed as an appliance or as software installed on a company’s own hardware. Because MyID remains behind a company’s firewall, the data never leaves the company’s network which is an important security feature.
“The combination of RedPoint’s Convergent Marketing Platform™ with PossibleNOW’s MyPreferences solution provides the first and only single execution platform for managing fully compliant customer communications,” comments Dale H. Renner, CEO of RedPoint. “The compliance engine is integrated right into the marketing operations flow and the MyID product is the lynch pin that enables clients to apply preferences accurately and consistently across their customer base resulting in significantly higher return on marketing investment”.
MyPreferences solution suite consists of five applications: Preference Manager which provides an organization with the ability to manage preference activities across the enterprise, Preference Center that lets consumers manage their marketing, servicing and privacy preferences through an intuitive Web interface, Status Manager which provides the current contact status of customers and prospects, Quickcheck which allows the collection and checking of preference data by field agent or call center personnel, and MyID that generates a unique ID for each person that ties customer records together across various business units.
For more information about MyID or the MyPreferences solution suite, please contact PossibleNOW at (800) 585-4888 or firstname.lastname@example.org.