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PossibleNOW to Host Inaugural Customer Experience Marketing Summit

Type: Press

Groundbreaking marketing event to focus on emerging trends in consumer personalization and preference management

Press ReleaseAtlanta, Georgia – June 25, 2012 – PossibleNOW, the leading provider of customer experience and preference management solutions, today announced it will host the inaugural Customer Experience Marketing (CEM) Summit scheduled to take place September 19-20 in Atlanta. The CEM Summit will focus on best practices in customer experience personalization and preference management and the strategic importance of letting customers drive interactions with B2B and B2C marketers.

“Consumers are rewarding businesses that listen and walking away from those that market blindly,” said Scott Frey, CEO of PossibleNOW. “When consumers direct the dialog based on their stated interests, message relevance and marketing results increase.”

“Innovative companies recognize that in order to succeed, their marketing must be driven by the message, media and contact frequency preferences of their customers and prospects,” said Ernan Roman, President, Ernan Roman Direct Marketing, author and Marketing Hall of Fame inductee. “Our clients who implement customer preference-driven marketing are consistently achieving double-digit increases in response and revenue.”

Attendees will participate in interactive sessions with a range of experts from global brands including Coca-Cola, Intuit, Symantec and more. The event will also include presentations from marketing pioneer Ernan Roman, Direct Marketing Association Vice President of Government Affairs, Rachel Thomas and others. The CEM Summit has a variety of sponsors including RedPoint and the Professional Association for Customer Engagement (PACE).

With a focus on the critical roles that preferences, personalization and privacy play in executing high impact global marketing campaigns, the CEM Summit will include a variety of learning opportunities such as breakout sessions, expert panels, roundtable discussions and networking events. CEM attendees will use innovative technology to poll live audience feedback and publish the findings following the conference. To register, view an agenda or learn more about featured speakers, go to, call (855) 451-9752 or email Early-bird registration savings expire on July 31 and the event is expected to reach capacity, so sign up early.

To learn more about PossibleNOW’s MyPreferences, go to


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