Atlanta, Ga. – March 1, 2016 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced that its in-house Strategic Consulting Group, designed to catalyze the planning and adoption of preference management and customer personalization, expanded its service offerings and saw a 200 percent revenue increase in 2015.
“The Strategic Consulting Group was formed to address the significant challenges, opportunities and complexities enterprise clients face when considering preference management,” said Jeff Jarvis, Vice President of PossibleNOW Professional Services. “Our team of experts help our clients understand how preference management impacts their entire enterprise, assists them with determining ROI, value to their organization and the customers they serve.”
The group’s breakout success in 2015 was driven in part by a significant increase in MyPreferences® Momentum projects. Momentum engagements are designed to identify high impact opportunities in existing customers and prospects, provide specific gap analysis with recommendations for marketing, operations, business, technology and compliance as well as provide an ROI model and rationale deployment model tailored to the client’s specific needs.
Reacting to additional needs identified through Momentum projects, the Strategic Consulting Group expanded its service offerings to include market research, prototyping, usability testing, key performance metric tracking, content strategy and supporting services that move enterprise clients toward a holistic preference-based customer experience.
PossibleNOW, headquartered near Atlanta, Georgia, enables businesses to build lasting, profitable relationships with customers, partners and employees through preference management technology. MyPreferences®, our enterprise preference management platform, empowers companies to listen to and learn from their customers through the active collection and management of preferences such as product interest, channel preference and frequency of communication. MyPreferences easily integrates into existing applications such as CRMs and marketing databases. The MyPreferences platform’s flexibility, security and compliance protections make it ideal for serving as the central repository for customer data inside the enterprise and for minimizing regulatory compliance risk. For more information, call (800) 585-4888 or (770) 255-1020, e-mail firstname.lastname@example.org or visit www.possiblenow.com.