Once again, our own Eric Holtzclaw is featured on CMO.com—this time writing on the challenges of “Preference, Privacy, and the Internet of Things” with advice for marketers and customer experience professionals.
Eric is absolutely right that connected devices are booming right now, and consumers are inevitably faced with a bevy of choices to personalize each one—deciding which devices can or should link with one another and determining what each device should track, listen to or do.
As the popularity of Internet-enabled devices continues to soar, it’s preferences and privacy that will drive customer experiences – and that’s something that marketers should keep in mind.
By embracing transparency, dialogue and trust, Eric illustrates the ways in which smart technology can remain convenient and personalized without overstepping privacy and overlapping preferences. Check out the whole article here.