5 Ways B2B Marketers Can Strengthen Customer Ties In Uncertain Times

pnadmin, Blog April 20, 2020

Article by Ernan RomanFeatured on CMO.com For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. B2B firms are no exception. However, in these days of social… Continue Reading

Achieving Customer Experience Excellence at Seven Critical Life Cycle Points

pnadmin, Blog January 25, 2019

A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No one’! By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case… Continue Reading

PossibleNOW Launches Application on Oracle Marketing AppCloud to Provide Preference Management Solutions to Clients

pnadmin, Press November 3, 2015

MyPreferences® for Oracle Eloqua helps marketers reduce opt-outs, improve campaign results and enhance customer experience through integration to Oracle Marketing Cloud Atlanta, Ga., November 3, 2015 – PossibleNOW today announced that it has launched its enterprise preference management application which is now available on the Oracle Marketing AppCloud…. Continue Reading