The area for how companies distribute content to consumers in addition to the way they acquire consent to use personal data is evolving before our eyes. Apple, manufacturer of the iPhone and iPad, recently announced significant changes to the way it will handle privacy for users. Specifically, they plan to give consumers more control over privacy settings that will enable them to have more say over what personal data is provided to companies.
This has unsurprisingly left executives at Facebook angry and say the changes will limit and significantly diminish the ability to deliver highly-targeted content and ads to users – a move that will surely damage advertising revenue from the many businesses that depend on targeted content, offers, and messages for a more personalized and effective experience.
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