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The Foundation of Effective Consumer Engagement: Build or Buy?

Type: Blog

Preference Management Video Series

For companies that have started to consider the vast benefits of an enterprise preference management system, the next question is often “Build or Buy?”


Once a brand’s customer engagement and communications shortfalls are pointed out, ambitious companies often think an in-house solution is the best or only way forward. Integrating new technology, breaking down silos, engaging multiple departments and long-term maintenance are some of the big issues that companies need to address.


An illuminating panel discussion between Director of Enterprise Sales Rob Tate, VP and GM of Professional Services Jeff Jarvis, and Solutions Architect Tom Fricano touches on questions brands must consider in the decision-making process.



In the following weeks, we’ll continue to roll out videos to guide you through the power of preference management. If you haven’t yet explored our Resource Center, you can download the Foundation of Effective Consumer Engagement whitepaper here.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda


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