Type: Blog
Topic: Voice of Customer CX
If you’re thinking about implementing an enterprise preference management solution (which you should! Research shows that you can reduce global opt-outs by up to 77% when you enable opt-ins according to customer preferences!), there are several critical functions and features that should be included:
If you have questions or need more detail, please contact us! We’re happy to help discuss your options with you.
Eric V. Holtzclaw is Chief Strategist of PossibleNOW. He’s a researcher, writer, serial entrepreneur and challenger-of-conventional wisdom. Check out his book with Wiley Publishing on consumer behavior – Laddering: Unlocking the Potential of Consumer Behavior. Eric helps strategically guide companies with the implementation of enterprise-wide preference management solutions.