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Welcome to the Future

Type: Blog

Read all about it: PossibleNOW’s newest whitepaper, “The Future of Enterprise Preference Management” is live and available for free in our Resource Center. In it, you’ll find next-level discussion on becoming a customer-centric company.

Thus far much of our whitepaper library has been focused on early-phase implementation of preference management. But now that the technology and methodology of preference collection has been established, enterprises are finding that it’s time to expand preference management to additional brands or channels.

Today we’ve found that preference management is an accepted and expected element of customer experience. Forrester Research, a leading voice in marketing and customer experience technology, declared preference management “the most underutilized customer insights tool” in its 2015 report entitled Implement Preference Management To Build Customer Trust.

That’s why we’ve put together new information for early adopters who are considering expansion of preference management or those who are curious about the full scope of the power of preference management. In this whitepaper you’ll find information on maximizing enterprise preference management to break down silos between key departments; harmonizing strategic thinking and making smart investments; creating a culture of customer-centricity; and prioritizing flexibility to respond to rapidly changing technology.

Download the whitepaper, “The Future of Enterprise Preference Management” and let us know what you think. Is your company ready to leverage preference management?


About the Author: 

Eric V. Holtzclaw is  Chief Strategist  of PossibleNOW. He’s a researcher, writer, serial entrepreneur and challenger-of-conventional wisdom. His book with Wiley Publishing on consumer behavior – Laddering: Unlocking the Potential of Consumer Behavior – hit bookstores last summer. Eric helps strategically guide companies with the implementation of enterprise-wide preference management solutions.


Follow me on Twitter: @eholtzclaw | Connect on LinkedIn: Eric Holtzclaw


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We could go on forever about the benefits of preference management, but sometimes it’s better to let our customers do the talking.

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